Greedy cable companies are going after those hooked on silly TV

Greedy cable companies are going after those hooked on silly TV

If you are hooked on TV, be prepared to pay more! Cable and satellite TV companies raise prices every year to pass along what they say are rising fees charged by TV networks.

Comcast for instance, says customer bills will rise 2.2 percent, on average, in 2018. AT&T is raising DirecTV's prices by up to $8 a month in mid January. Smaller providers are planning increases, too.

Over the past decade, prices for TV service have risen almost twice as fast as inflation, according to an analysis of government data. Data provider S&P Global Market Intelligence says customers' cable and satellite TV bills have soared 53 percent since 2007, to $100.98 in 2017.

Annual rate hikes are as guaranteed as death and taxes.

Why Cable Costs Rise

Cable companies point to rising fees they pay to carry TV networks. The networks, in turn, have their own rising costs — particularly sports, as they willingly pay more to sports leagues for what they consider must-have programming. But the networks also know they can pass those costs back to cable companies and ultimately their subscribers.

It's industry convention that a cable bundle needs live sports. Otherwise, cable companies risk losing subscribers to Netflix and other sports-less alternatives.

The consulting firm PwC estimates that sports leagues in North America raked in $18.4 billion in 2016 from TV, radio and tech companies that stream games, up from $11.6 billion in 2012. That's expected to keep growing as tech companies such as Amazon and Facebook become more interested in sports, meaning more competition for rights to televise games.

The big winner in the TV ecosystem -- the NFL and the overpaid players. They don't have any 'rising costs', they are simply greedy for more, though many players originate from absolute poverty.

Where the power lies

The people hold the power to tame the excess greed of the TV conglomerates, if there was self control. If all America should disable their cable service for 90 days and switch to free TV, the entire TV economy would be forced to bow and drop the prices. Then their memory of what happened would force them to stabilize the price and it would never rise again.

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